STATION Taxis, Sunderland’s oldest and largest taxi firm, has launched a Loyalty Card. But it is not simply a reward scheme for its customers – it is set to give the city’s economy a timely shot in the arm. “We want to keep Sunderland people in Sunderland and, if they must spend their hard-earned money, to spend it in Sunderland. If we can help the city to thrive and grow as a retail and service centre, we will all benefit – a wider choice of shops, more to do and better deals all round,” says Station Taxis’ Managing Director Trevor Hines.

Already, more than 50 businesses have signed up to the Loyalty Card scheme, offering holders a range of money-off deals and special offers. They include pubs, clubs, cafes and restaurants, as well as hair salons, garages, dental surgeries and even a chiropodist. Shofozul Islam, owner of award-winning Indian restaurant Café Spice, in Ashbrooke, is offering Loyalty Card holders 15% off their bill. “I think it’s an excellent way for Sunderland businesses to work together and help each other to reward customers for their loyalty,” he says.