Station Taxis were representing Sunderland at the Professional Drover QSI Awards last week at the Copthorne Hotel, Gatwick. They won the prestigious Gold QSi Award in the UK’s only national awards for the private hire, taxi and chauffeur sector.
Sunderland-based Station Taxis has won the Gold Award in the Marketing category of the prestigious Professional Driver QSi Awards.
Professional Driver Editor Mark Bursa said: “How do you really stand out from the crowd? Our Gold QSi Marketing winner, Sunderland’s Station Taxis, has certainly found a formula that works, generating hundreds of thousands of social media hits and a massive improvement in customer engagement.”
“What’s the secret? Singing drivers! A ‘cabpool karaoke’ initiative has worked wonders – and the company has backed this up with support for charities, hospitals and strong digital marketing.”
Natalie Bland, Marketing Manager at Station Taxis said “We were absolutely delighted to win the Gold Award, especially when we were up against some of the biggest companies from around the UK! We would not have been able to do it without our drivers and staff who always get on board with our campaigns!”
Other award nominees included:
001 Taxis, Oxford
AZ Luxe, London
DG Cars, Nottingham
Drive Arrive, Huntingdon
London Luxury Chauffeuring, London
Radio Taxis, Southampton
Royal Cars, Oxford
Street Cars, Manchester
Professional Driver magazine’s QSi Awards ceremony was a night to remember for the cream of Britain’s chauffeur and private hire operators. The awards, open to every chauffeur and private hire company in the UK, are designed to recognise operators and individuals that demonstrate excellent standards of Quality, Service and Innovation.
Gold, Silver and Bronze awards were presented in 10 categories at a thrilling event, held at the Effingham Park Hotel, near Gatwick Airport.
The 10 categories mean there’s something for every size and type of operator, from one-man bands to large fleets. Categories also reward innovations in marketing, environmental performance and local community activities, while a special award – Professional Driver of the Year – singles out a chauffeur or private hire driver who is judged to be the best in the UK.
Mark Bursa said: “The private hire, taxi and chauffeur industry provides a personal, on-demand service using safe, well-maintained and comfortable cars. The Professional Driver QSi Awards are designed to recognise Quality, Service and Innovation, and to bring the industry together for a night of celebration.”
Mark Bursa continued: “We were overwhelmed by the quality of the entries, and it was a very tough job to pick our winners. Only very good operators made the short list, so we can be sure our Gold, Silver and Bronze winners are among the very best operators in Britain.”
Professional Driver magazine is the only national publication for the UK’s chauffeur and private hire industry. It is published monthly and is available free of charge to any licensed operator in the UK. The QSi Awards were launched in 2013 as the first and only national awards for the industry. For more details, visit www.prodrivermags.com